Product Manager with 5+ years across onboarding, KYC, customer lifecycle, enterprise APIs, cash management systems, support automation, and applied AI workflows. Recognized as a top-15 performer out of ~500 employees.
(curated preview, not a live model)
Product Management
In-house NLP Banking Assistant
Core Banking Migration
Performer out of ~500 Employees
Independent, end-to-end build of a bilingual learning app for hijaiyah letters and Juz 30, started for my 5-year-old after watching him stall on the same letters for weeks. Defined, designed, and shipped solo.
Co-led a limited-release conversational banking assistant that helped selected users access transaction history, transaction insights, and supported banking actions through chat. Also used in investor demonstrations.
Led 0→1 discovery and product requirements for Bank Indonesia SNAP-based host-to-host API integration, supporting enterprise banking workflows and institutional transaction needs.
Helped drive core banking migration that reduced monthly vendor cost by ~90%, reduced operations workload by ~50%, and completed with zero customer complaints.
Improved digital onboarding and KYC verification, reducing processing time from around 12 minutes to around 5 minutes and improving automated KYC approvals by ~20%.
I began my professional career as a Wireline Field Engineer at Schlumberger (SLB), working in offshore and onshore field operations where safety, precision, and clear decisions mattered every day.
That experience shaped how I approach product work: understand the system, reduce ambiguity, manage risk, and design user journeys that make complex workflows easier.
I spent 5+ years at Hijra Group putting that philosophy to work inside a regulated bank — the record is below. Since July 2026 I've been upskilling hands-on with automation and AI-assisted development, starting with Iqro Land above.
Oil & Gas Rig
Extreme Rigor
Discovery
0 → 1 Mindset
Fintech & AI
High-Scale Impact
Progressed through: Associate PM → PM Acquisition & Lifecycle → PM Business Banking & Strategy
I turn messy customer, business, and operational signals into focused product bets: clarifying the real problem, shaping practical scope with design and engineering, shipping fast, then learning from user behavior after launch.
I run discovery myself: customer conversations, market research, and the P&L projection. If I can't explain who pays and why it's worth building, it doesn't reach the backlog.
Through delivery I give design feedback, write specs, and contribute directly — I design in Figma and I ship code. I'm fluent with AI agents such as Claude Code/Codex/Cursor and other automation tools.
I validate with real users before release, prepare go-to-market with the teams who will run it, then measure what actually happened after launch and act on it.
Tools for a better tomorrow ✨
I use writing and visual notes to make my learning visible: product thinking, AI-assisted building, career switching, and lessons from shipping products in regulated environments.
Selected posts where I share what I learned about product management, AI tools, career transition, and building in public.
Beginner-friendly visual notes on AI product management, agentic workflows, product thinking, and technical concepts.
Reflections from moving from oil & gas field engineering into product management, and now toward applied AI product work.
Recent posts
Building the Hijaiyah letter-tracing feature for Iqro Land — and what happened when AI coding agents (Claude, GPT) couldn't reliably generate correct Arabic stroke paths on their own.
What I learned about designing a data architecture that starts local-first but leaves a real path to scale, after asking my AI coding agent to evaluate my own Iqro Land codebase.
Beginner-friendly notes on using Git safely while pairing with an AI coding agent — written for fellow non-engineers learning the same thing while building Iqro Land.
BINUS University
Information systems, strategic business planning, and software lifecycle architectures.
Apple Inc. Graduate Cohort
Product discovery, iOS engineering foundations, design thinking, and human interface guidelines.
Politeknik Negeri Bandung (POLBAN)
Quantitative problem solving, mathematical modeling, and mechanical control systems.
I'm currently exploring Product Manager roles, customer lifecycle and automation opportunities, applied AI product work, and selected writing or speaking collaborations.
Direct Email
febylail.work@gmail.com
Book an Intro Call
30-min intro or advisory chat
Location & Timezone
Yogyakarta / Jakarta (GMT+7) • Hybrid/Remote
Good People Build Great Products ♡
To protect the confidentiality of banking data, compliance with Bank Indonesia (BI) and OJK regulations, the in-depth details, and system-design teardown of this case study will be discussed and demonstrated live during the interview session.
Unlike the client work in this section, Iqro Land is my own product — so there is nothing to gate. This is the full picture.
Iqro Land started as a way to help my 5-year-old son learn his hijaiyah letters and Juz 30 for school. I watched him get stuck for weeks, missing the same letters over and over — and the same with tahfidz, until consistent repetition at home (on parent-guided screen time) finally helped it click. That gap between "he needs more practice" and "there's nothing simple enough for a 5-year-old" is what I'm building toward.
This project is also how I've spent my time since leaving Hijra Group in July 2026 focused on upskilling — exploring automation and hands-on software development with AI. It's end-to-end product building outside a company: defining the problem, writing requirements, designing responsive UX, creating learning flows, testing with AI coding agents, debugging implementation issues, and iterating toward a shippable product.
My son kept getting stuck on the same hijaiyah letters for weeks, and needed extra repetition to keep pace with his school's Juz 30 target. Existing apps were either too complex or not built for parent-guided, screen-time-conscious learning.
A 5-year-old learning hijaiyah and Juz 30 for school, practicing alongside a parent on parent-guided screen time.
Hijaiyah learning, tahfidz playback, iqro practice, rewards, onboarding, and parent-friendly progress visibility.
Responsive-first layout, large tap targets, simple copy, gentle visual system, and low-friction learning paths.
Used AI coding agents to translate requirements into implementation, test responsive behavior, debug Arabic/harakat rendering, and iterate product flows.
A working pre-alpha covering hijaiyah and tahfidz practice — my son is recognizing letters faster and memorizing more quickly after consistent practice at home, and the product keeps iterating from there.
Concept Visualization
App Screens — Live Pre-Alpha Build
Real captures from the running build, English locale — not mockups.
